Academic Positions / Research / Education / Doctoral dissertation

Curriculum vitae

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Academic Positions

 Associate Professor, Faculty of Economics, Sophia University(2012-)
 Assistant Professor, Faculty of Economics, Sophia University(2008-2012)

Research Interests

 Field: Consumer psychology, Global brand management & Marketing strategy
 Interests: Brand attitude, Cultural difference, Consumer's emotion, Word-of-Mouth Communiation

  Recent papers
 Sugitani, Yoko (2018) The effect of self- and public-based evaluations on brand purchasing: the interplay of independent and interdependent self-construal. Journal of International Consumer Marketing. DOI: 10.1080/08961530.2018.1428920

  Recent conference presentations in English
 Sugitani, Yoko (2017), 'The Impact of Brand Attachment and Social-oriented Evaluation on Brand Attitude Formation: A Cross-cultural Comparison of the United States and Japan' at SCP-JACS Collaborative Conference, Tokyo, Japan, May 18-19, 2017.

 Sugitani, Yoko (2017), ' Self-based and Public-based Evaluations in Global Brand Building: A Comparison between Independent and Interdependent Cultures. ' at the Global Fashion Magagement Conference, Vienna, Austlia, July 6-8, 2017.

 Sugitani, Y. & Togawa, T. (2017), 'Psychological Distance and Gender of Endorsers in Advertising: Moderating Effect of Self-relevance.' at the 15th European Congress of Psychology, Amsterdam, the Netherlands, July 11-14, 2017.


Education

 Ph.D. Hitotsubashi University, 2008 (Social Science)
 M.A. Hitotsubashi University, 2004 (Social Science)
 B.A. Keio University, 2002 (Commerce)

Doctoral dissertation

Sugitani, Yoko 2008 The Study of Communicating intentions an emotions via computers: The role of nonverbal cues on message interpretation, Graduate School of Social Science, Hitotsubashi University, March 2008.


Yoko Sugitani

Associate Professor
Faculty of Economics Sophia University

7-1, Kioi-cho, Chiyoda-ku, Tokyo, Japan 102-8554

telephone :03-3238-3206
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