Curriculum vitaeDownload here.
Assistant Professor, Faculty of Economics, Sophia University(2008-2012)
Interests: Brand attitude, Cultural difference, Consumer's emotion, Word-of-Mouth Communiation
Sugitani, Yoko (2018) The effect of self- and public-based evaluations on brand purchasing: the interplay of independent and interdependent self-construal. Journal of International Consumer Marketing. DOI: 10.1080/08961530.2018.1428920
Recent conference presentations in English
Sugitani, Yoko (2017), 'The Impact of Brand Attachment and Social-oriented Evaluation on Brand Attitude Formation: A Cross-cultural Comparison of the United States and Japan' at SCP-JACS Collaborative Conference, Tokyo, Japan, May 18-19, 2017.
Sugitani, Yoko (2017), ' Self-based and Public-based Evaluations in Global Brand Building: A Comparison between Independent and Interdependent Cultures. ' at the Global Fashion Magagement Conference, Vienna, Austlia, July 6-8, 2017.
Sugitani, Y. & Togawa, T. (2017), 'Psychological Distance and Gender of Endorsers in Advertising: Moderating Effect of Self-relevance.' at the 15th European Congress of Psychology, Amsterdam, the Netherlands, July 11-14, 2017.
M.A. Hitotsubashi University, 2004 (Social Science)
B.A. Keio University, 2002 (Commerce)
Sugitani, Yoko 2008 The Study of Communicating intentions an emotions via
computers: The role of nonverbal cues on message interpretation, Graduate
School of Social Science, Hitotsubashi University, March 2008.