Academic Positions / Research / Education / Doctoral dissertation

Curriculum vitae

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Academic Positions

 Associate Professor, Faculty of Economics, Sophia University(2012-)
 Assistant Professor, Faculty of Economics, Sophia University(2008-2012)

Research Interests

 Field: Consumer psychology, Global brand management & Marketing strategy
 Interests: Brand attitude, Cultural difference, Consumer's emotion, Word-of-Mouth Communiation

  Recent papers
 Quoidbach, Jordi, Yoko Sugitani, James Gross, Maxime Taquet and Satoshi Akutsu (in press), From Affect to Action: How Pleasure Shapes Everyday Decisions in Japan and the U.S. Motivation and Emotion.https://doi.org/10.1007/s11031-019-09785-7

 Sugitani, Yoko (2018) The effect of self- and public-based evaluations on brand purchasing: the interplay of independent and interdependent self-construal. Journal of International Consumer Marketing, 30(4), 235-243. DOI: 10.1080/08961530.2018.1428920

  Recent conference presentations in English
(Upcoming) Sugitani, Yoko & Tian, Fu 2019 The Effect of Social Exclusion on Attitudes Toward Ingroup and Outgroup Brands: The Role of Affiliation Motive and Self-Construal. Association for Consumer Research, Atlanta, U.S., 16-20 October.

(Upcoming) Sugitani, Yoko 2019 Centrality of Self-based Evaluation in Attitude: Effects of Construal-level and Self-consciousness. 2019 American Psychological Association meeting, Chicago, IL, the U.S., 8-11 August.

 Sugitani, Yoko 2019 Abstract Mindsets Lead Consumers to Value Self-based Evaluation in Purchase Decision Making. International Convention of Psychological Science, Paris, France, 7-9 March.

 Sugitani, Yoko & Riccardo Rialti 2018 The Interactive Moderating Role of Self-Esteem and Independent Self-Construal on Brand Evaluations: A Cross-National Study. Global Marketing Conference, Tokyo, Japan, 26-28 July.

 Sugitani, Yoko & Togawa, Taku 2017 Psychological Distance and Gender of Endorsers in Advertising: Moderating Effect of Self-relevance, the 15th European Congress of Psychology, Amsterdam, the Netherlands, July 11-14,2017.


Education

 Ph.D. Hitotsubashi University, 2008 (Social Science)
 M.A. Hitotsubashi University, 2004 (Social Science)
 B.A. Keio University, 2002 (Commerce)

Doctoral dissertation

Sugitani, Yoko 2008 The Study of Communicating intentions and emotions via computers: The role of nonverbal cues on message interpretation, Graduate School of Social Science, Hitotsubashi University, March 2008.


Yoko Sugitani

Associate Professor
Faculty of Economics Sophia University

7-1, Kioi-cho, Chiyoda-ku, Tokyo, Japan 102-8554

telephone :03-3238-3206
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Homepage (in Japanese)