Curriculum vitaeDownload here.
Interests: Brand attitude, Cultural difference, Consumer's emotion, Word-of-Mouth Communiation
Recent presentations at international conferences
Sugitani, Yoko (2017), Self-based and Public-based Evaluations in Global Brand Building: A Comparison between Independent and Interdependent Cultures, at Global Fashion Management Conference, Vienna, Austria, July 6-8, 2017.
Sugitani, Y. & Togawa, T. (2017), Psychological Distance and Gender of Endorsers in Advertising: Moderating Effect of Self-relevance, at the 15th European Congress of Psychology, Amsterdam, the Netherlands, July 11-14, 2017.
Sugitani, Yoko (2017), The Impact of Brand Attachment and Social-oriented Evaluation on Brand Attitude Formation: A Cross-cultural Comparison of the United States and Japan, at SCP-JACS Collaborative Conference, Tokyo, Japan, May 18-19, 2017.
M.A. Hitotsubashi University, 2004 (Social Science)
B.A. Keio University, 2002 (Commerce)
Sugitani, Yoko 2008 The Study of Communicating intentions an emotions via
domputers: The role of nonverbal cues on message interpretation, Graduate
School of Social Science, Hitotsubashi University, March 2008.